Alejandro Perea

Corporate Communication Expert | Instructional Designer | Visual Communication

With over 18 years of experience, I'm a dedicated instructional designer and strategic communicator, passionate about creating engaging and effective experiences. I leverage innovative technologies and proven instructional design principles to deliver impactful training solutions.

My expertise spans diverse industries, including corporate, education, and non-profit sectors, I'm skilled in crafting compelling narratives, developing strong corporate identities through communication, and implementing internal branding strategies to foster a cohesive and engaged workforce.

Core Competencies include

  • Instructional Design & E-Learning Development: WBT Development, ILT Creation, Curriculum Design, Needs Analysis, Learning Objectives, Assessment Strategies, ADDIE/Agile Methodologies, Blended Learning, Microlearning.

  • Content Creation and Media Production: Scriptwriting, video editing, animation, photography, and videography.

  • Authoring Tools: Articulate Storyline, Adobe Captivate, Camtasia, Vyond, Adobe Creative Suite.

  • Learning Management Systems (LMS): Moodle, Blackboard, Canvas.

  • Accessibility: WCAG Compliance, Inclusive Design, Accessible Learning Materials.

  • Data Analysis: Learner Data Analysis, Performance Metrics, Data-Driven Decision Making.

  • Corporate Communication & Branding: Internal Branding, Content Strategy, Brand Management.

  • Project Management: Strategic Planning, Time Management, Stakeholder Engagement.

  • Leadership & Facilitation: Team Leadership, Faculty Development, Training Facilitation.

  • Media Production: Photography, Videography, Video Editing, Multimedia Content Creation.

  • Languages: Bilingual (English/Spanish).


Some Projects

Welcome to my portfolio of projects, where creativity and strategy come together to shape impactful learning experiences and engaging content. As an Instructional Designer, Learning Experience Creator, and Content Creator, I develop innovative solutions that enhance knowledge transfer, storytelling, and engagement across various industries. Explore my work and discover how I bring ideas to life through design, research, and strategic communication.

I combine instructional design and content creation to develop engaging learning experiences through scriptwriting, research, SME interviews, animation, and video production. I specialize in transforming knowledge into impactful content that educates, informs, and inspires.

  • Quindío Inteligente – Smart city initiative; led script, research, and SME coordination.

  • Smurfit Kappa – World Recycling Day – Sustainability video; handled scripting, research, and voice-over.

  • Smurfit Kappa – Overcoming Objections – Customer service training; created script, character design, and animation.

  • Carval – A Winner’s Mind – Veterinary innovation; developed script, research, SME interviews, and creative direction.

Educational Video Series for Aloha Detox in Florida

As the Researcher, Interviewer, Director, Cameraperson, and Editor, I was responsible for:

  • Research & Content Development – Ensuring accurate, insightful, and impactful messaging.

  • SME Interviews – Engaging with experts to provide credible and valuable information.

  • Direction & Filming – Shaping the visual storytelling to enhance audience engagement.

  • Editing & Post-Production – Crafting polished final videos for maximum impact.

I led the production of the first season of an educational video series for Aloha Detox Delray Beach, FL, consisting of 14 episodes focused on addiction recovery, treatment approaches, and wellness strategies. This series was designed to educate, support, and inspire individuals seeking recovery, reinforcing Aloha Detox’s commitment to compassionate and effective treatment.

Engaging E-Learning Training Videos

Why Timeshare – Explaining timeshare benefits.

Overcoming Objections – Training Customer Service reps.

Understanding Vacation Choices – Helping teams guide customers.

These are just a few from a larger collection designed to support Team Members in sales and service excellence..

As part of comprehensive e-learning programs, I’ve created numerous Vyond-animated videos to enhance learning and engagement.